Setting Up Your Brand Kit
Create a brand kit in Moda by importing from a website, uploading guidelines, or adding assets manually.
A brand kit tells the AI agent about your brand identity — your logo, colors, fonts, and visual style. When you create a design with a brand kit selected, the agent uses these assets to produce on-brand results.
Creating a brand kit
There are several ways to create a brand kit:
Import from a website URL
The fastest way to set up a brand kit is to provide your website URL. Moda will crawl the site and extract:
- Logo
- Brand colors
- Typography
- Visual style cues
The import uses Firecrawl and Brandfetch to analyze your website. Some domains are blocked from import (email providers, major social media platforms, and similar consumer services).
Upload brand guidelines
You can upload brand guideline files (PDF or images) for the AI to analyze and extract brand elements from.
Add assets manually
You can also build your brand kit manually by uploading:
- Logo: Your primary logo file
- Colors: Your brand color palette
- Fonts: Your brand typefaces
- Imagery: Reference images that represent your visual style
How many brand kits can I create?
- Free and Pro plans: You can create brand kits on all plans
- Ultra plan: Advertised as "Unlimited brand kits"
Editing your brand kit
You can update your brand kit at any time. Changes will apply to new designs going forward — existing designs are not automatically updated.
To edit a brand kit:
- Open your workspace settings
- Navigate to your brand kits
- Update any assets (logo, colors, fonts, imagery)
The brand kit system uses a conversational AI agent, so you can also describe changes you want to make in natural language.