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A brand kit tells the AI agent about your brand identity — your logo, colors, fonts, and visual style. When you create a design with a brand kit selected, the agent uses these assets to produce on-brand results.

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Creating a brand kit

There are several ways to create a brand kit:

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Import from a website URL

The fastest way to set up a brand kit is to provide your website URL. Moda will crawl the site and extract:
  • Logo
  • Brand colors
  • Typography
  • Visual style cues
The import uses Firecrawl and Brandfetch to analyze your website. Some domains are blocked from import (email providers, major social media platforms, and similar consumer services).

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Upload brand guidelines

You can upload brand guideline files (PDF or images) for the AI to analyze and extract brand elements from.

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Add assets manually

You can also build your brand kit manually by uploading:
  • Logo: Your primary logo file
  • Colors: Your brand color palette
  • Fonts: Your brand typefaces
  • Imagery: Reference images that represent your visual style

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How many brand kits can I create?

You can create brand kits on every plan, including Free, and each design chooses which one it uses. There is no enforced limit on how many you can create today. The Pricing page is the reference for what each plan advertises, and is the source of truth if that changes.

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Editing your brand kit

You can update your brand kit at any time. Changes will apply to new designs going forward — existing designs are not automatically updated. To edit a brand kit:
  1. Open your workspace settings
  2. Navigate to your brand kits
  3. Update any assets (logo, colors, fonts, imagery)
The brand kit system uses a conversational AI agent, so you can also describe changes you want to make in natural language.